Information Package / Course Catalogue
Introduction To Management
Course Code: İŞT103
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 1
Credit: 4
Lab: 0
ECTS: 4
Objectives of the Course

The aim of this course is to provide students with fundamental knowledge of business concepts, business functions and management processes, and to enable them to evaluate the role of businesses in the economy, their core functions and current business practices.

Course Content

Introduction to business administratThis course covers the basic concepts of business, management functions, major business functional areas, and contemporary business practices. It also examines business activities within the framework of digital transformation, entrepreneurship, sustainability, and business ethics.ion, Business organization and its types, Manager and leadership, Business functions,

Name of Lecturer(s)
Learning Outcomes
1.Explain the basic concepts, objectives, and types of businesses.
2.Explain the fundamental management functions and functional areas of a business.
3.Evaluate the relationship between businesses and economic, technological, and environmental factors.
4.Analyze basic business problems and develop appropriate solution proposals.
5.Evaluate contemporary business practices, digital transformation, and sustainability from a business perspective.
Recommended or Required Reading
1.Koçel, T. (2020). İşletme Yöneticiliği. Beta Yayınları.
2.Ülgen, H., & Mirze, S. K. (2022). İşletmelerde Stratejik Yönetim. Beta Yayınları.
3.Robbins, S. P., & Coulter, M. (2022). Management (15th ed.). Pearson.
4.Current academic articles, industry reports, and course notes.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Business: Business Concept, Objectives and Characteristics
Week 2 - Theoretical
Business Formation, Types of Businesses and Legal Structures
Week 3 - Theoretical
Business Environment and Factors Affecting Businesses
Week 4 - Theoretical
Management Functions: Planning, Organizing,
Week 5 - Theoretical
Leading, Coordinating and Controlling
Week 6 - Theoretical
Production and Operations Functions
Week 7 - Theoretical
Marketing Function and Customer Orientation
Week 8 - Theoretical
Human Resource Management and Organizational Structure
Week 9 - Theoretical
Accounting and Finance Functions
Week 10 - Theoretical
Entrepreneurship, Innovation and SMEs
Week 11 - Theoretical & Practice
Digital Transformation, Information Technologies and Artificial Intelligence Applications
Week 12 - Theoretical & Practice
Business Ethics, Corporate Social Responsibility and Sustainability
Week 13 - Theoretical & Practice
Globalization and International Business
Week 14 - Theoretical & Practice
Contemporary Business Practices and Case Studies
Assessment Methods and Criteria
Type of AssessmentCountPercent
Quiz1%5
Assignment Examination1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Lecture - Practice140114
Assignment320132
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
4
OÇ-2
4
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026