Information Package / Course Catalogue
Strategic Management
Course Code: İŞT255
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The aim of this course is to enable students to learn the general framework of how to develop and implement management strategies in enterprises.

Course Content

How strategic management process takes place, features of strategic decisions, internal and external environmental analysis, industry branch analysis, aim, target, mission, purpose structure and hierarchy, swot analysis, strategy types, and portfolio analysis.

Name of Lecturer(s)
Learning Outcomes
1.Explain the basic concepts of strategic management
2.To be able to analyze the internal and external environment of the enterprise
3.To have knowledge about management strategies for innovation, information and communication technologies
4.To be able to explain the issues of analysis of strategies and decision making
5.Express the necessary conditions for the successful implementation of strategies
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Terms and concepts related to strategic management
Week 2 - Theoretical
Strategic management process and its elements
Week 3 - Theoretical
General environmental analysis
Week 4 - Theoretical
Sectoral environmental analysis
Week 5 - Theoretical
Business analysis
Week 6 - Theoretical
Measurement of environmental elements and status determination matrices
Week 7 - Theoretical
Strategic direction determination
Week 8 - Theoretical
Basic strategies and subgroups (Midterm Exam)
Week 9 - Theoretical
Basic strategies and subgroups
Week 10 - Theoretical
Strategic Management Techniques
Week 11 - Theoretical
Management in Crisis Periods
Week 12 - Theoretical
Firm analysis
Week 13 - Theoretical
Competition strategies
Week 14 - Theoretical
Diversification strategies
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%5
Quiz1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142256
Assignment2408
Midterm Examination1415
Final Examination1516
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
4
4
1
4
3
1
5
4
OÇ-2
4
4
1
4
3
1
5
4
OÇ-3
4
4
3
4
3
1
5
4
OÇ-4
4
4
1
4
3
1
5
4
OÇ-5
4
4
1
4
3
1
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026