Information Package / Course Catalogue
Electronic Trade
Course Code: MVU262
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

Eliminating the lack of information about Internet applications, to explain the concepts related to marketing applications carried out over the Internet.

Course Content

Definition / Types of Electronic Commerce / Historical Development / Definition of the Internet / Introduction to Internet Marketing / Internet Marketing Research / Internet Banking / Internet Payment Systems / Surveillance and Control of Salespersons

Name of Lecturer(s)