Information Package / Course Catalogue
General Business
Course Code: MVU137
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim is to provide students with initial information about Business Administration, the concept of business, the establishment of the business, the functions of the business, and the operation of the business.

Course Content

Basic concepts of business, its purposes and relations with the environment, classification of businesses, establishment processes of businesses, size and capacity, business functions.

Name of Lecturer(s)
Ins. Neslihan AKÇA
Learning Outcomes
1.Knows the concept of business
2.Have general information about the purposes, functions, establishment and growth of businesses.
3.Knows the concept of management and basic management functions in general terms.
4.Have knowledge of human resources management and functions.
5.Have general knowledge about marketing principles, production and information systems, and financial management.
Recommended or Required Reading
1.Open Education Faculty of General Business Administration
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction and general information
Week 2 - Theoretical
Business science and its historical process
Week 3 - Theoretical
Classification of businesses: economic, capital, legal structure, relationships
Week 4 - Theoretical
businesses, private businesses, public businesses from a legal perspective
Week 5 - Theoretical
business size, influencing factors, capacity, small and medium-sized enterprises
Week 6 - Theoretical
foundation studies, economic, technical and financial studies
Week 7 - Theoretical
Factors affecting the selection of establishment location, selection methods
Week 8 - Theoretical
management, planning, organizing, directing, coordinating, controlling
Week 9 - Theoretical
production, production planning and control, inventory management, quality control
Week 10 - Theoretical
marketing definition, product, price, distribution, promotion
Week 11 - Theoretical
finance, funding, use of funds, financial planning, financial analysis, new financial techniques
Week 12 - Theoretical
human resources management, planning, training, performance evaluation
Week 13 - Theoretical
public relations, research - development
Week 14 - Theoretical
public relations, research - development
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory62118
Lecture - Practice101120
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
4
4
4
4
4
4
3
3
3
3
5
5
5
5
OÇ-2
5
5
5
5
5
5
5
5
4
4
4
3
3
3
OÇ-3
1
1
1
2
2
2
3
3
3
4
4
4
5
5
OÇ-4
2
2
2
3
3
3
4
4
4
5
5
5
5
5
OÇ-5
5
5
5
4
4
4
4
5
5
4
2
2
2
2
Adnan Menderes University - Information Package / Course Catalogue
2026