Information Package / Course Catalogue
Persuasion Strategies
Course Code: MVU217
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The purpose of the persuasive communication course is to provide understanding and explanation of attitude and behavior change, motivation and mass psychology.

Course Content

Explanation of concepts such as persuasive communication, rhetoric, motivation, etc. -Showing how persuasive communication is used in marketing, public relations, political communication, advertising, advocacy, etc. -Explaining the points to be considered for persuasion at each stage of the persuasive communication process -Explaining the use of persuasive communication and rhetoric in the historical process

Name of Lecturer(s)
Learning Outcomes
1.Evaluates the concept of persuasion and its psychological and social dimensions.
2.Compare the rules of persuasion.
3.Can use persuasive communication methods.
4.Describe the persuasive communication process in terms of the source message and the receiver.
5.Explain nonverbal communication and communication campaigns from a persuasion perspective.
Recommended or Required Reading
1.Yüksel, Ahmet Haluk, Persuasive Communication, Asa Bookstore, 1994, Eskişehir
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition and content of persuasive communication and rhetoric
Week 2 - Theoretical
Aristotle and her rhetoric
Week 3 - Theoretical
Attitude and behavior change in persuasive communication
Week 4 - Theoretical
Persuasive communication and value-expectancy theory
Week 5 - Theoretical
Motivation and mass psychology
Week 6 - Theoretical
The role of the source in persuasive communication
Week 7 - Theoretical
The role of message, medium and receiver in persuasive communication
Week 8 - Theoretical
The role of message, medium and receiver in persuasive communication
Week 9 - Theoretical
Target analysis
Week 10 - Theoretical
Using emotion and logic in persuasive communication
Week 11 - Theoretical
The effect of noise on the persuasive communication process
Week 12 - Theoretical
The use of persuasive communication in public relations and advertising
Week 13 - Theoretical
The use of persuasive communication in political communication and marketing
Week 14 - Theoretical
The use of rhetoric and persuasive communication in history
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures1%10
Verbal Examination1%10
Midterm Examination1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140235
Individual Work1213
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes