Information Package / Course Catalogue
Marketing Principles
Course Code: PZL104
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 4
Prt.: 0
Credit: 4
Lab: 0
ECTS: 6
Objectives of the Course

The basic principles of marketing, concepts, process and transfer ofmodels

Course Content

Basic concepts of marketing, product, price, place and promotionactivities

Name of Lecturer(s)