Information Package / Course Catalogue
Marketing Principles
Course Code: PZL104
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 4
Prt.: 0
Credit: 4
Lab: 0
ECTS: 6
Objectives of the Course

The basic principles of marketing, concepts, process and transfer ofmodels

Course Content

Basic concepts of marketing, product, price, place and promotionactivities

Name of Lecturer(s)
Learning Outcomes
1.To be able to grasp the basic concepts of marketing and analyze the marketing environment
2.To be able to contribute to the development of marketing strategy.
3.To be able to grasp of market segments and target market selectionstrategies
4.To be able to Identify strategies to contribute to the selection of the target market.
5.To be able tograsp of product decisions.
6.To be able to grasp price decisions .
7.To be able to understand Introduction decisions.
8.To be able to understand Distribution decisions
Recommended or Required Reading
1.Ismet Mucuk, Principles of Marketing, Istanbul: Turkmen Press,2008
2.Mehmet Karafakıoğlu, Principles of Marketing, Istanbul: LiteraturePublishing
Weekly Detailed Course Contents
Week 1 - Theoretical
Wish, need, demand and marketing concepts
Week 2 - Theoretical
Development of marketing and marketing approaches
Week 3 - Theoretical
Strategic planning, strategic marketing planning and marketing strategy
Week 4 - Theoretical
Marketing environment
Week 5 - Theoretical
Marketing information system and marketing research
Week 6 - Theoretical
Consumer and industrial markets and consumer behavior
Week 7 - Theoretical
Consumer and industrial markets and consumer behavior
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
the work week
Week 10 - Theoretical
Market segmentation
Week 11 - Theoretical
Target market selection strategies
Week 12 - Theoretical
Product Decisions
Week 13 - Theoretical
Price decisions
Week 14 - Theoretical
Promotion decisions
Week 15 - Theoretical
Work week
Week 16 - Final Exam
Final Exam
Week 17 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment76042
Term Project58040
Midterm Examination102020
Final Examination102020
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
3
5
5
3
5
4
3
4
4
4
4
4
4
3
OÇ-2
5
3
3
3
5
5
4
3
4
3
4
4
3
3
3
OÇ-3
5
3
5
5
4
3
4
4
3
4
4
3
3
3
3
OÇ-4
5
3
5
5
5
5
3
3
4
4
4
3
3
3
3
OÇ-5
5
3
5
5
4
5
3
3
3
3
3
4
3
3
3
OÇ-6
5
4
3
3
5
5
4
5
5
3
3
3
3
3
3
OÇ-7
5
4
3
5
4
5
4
5
3
3
3
3
3
3
3
OÇ-8
5
4
3
5
5
5
5
3
3
3
3
3
3
3
Adnan Menderes University - Information Package / Course Catalogue