Information Package / Course Catalogue
| Course Code | : PZL104 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 4 |
| Prt. | : 0 |
| Credit | : 4 |
| Lab | : 0 |
| ECTS | : 6 |
The basic principles of marketing, concepts, process and transfer ofmodels
Basic concepts of marketing, product, price, place and promotionactivities
| 1. | To be able to grasp the basic concepts of marketing and analyze the marketing environment |
| 2. | To be able to contribute to the development of marketing strategy. |
| 3. | To be able to grasp of market segments and target market selectionstrategies |
| 4. | To be able to Identify strategies to contribute to the selection of the target market. |
| 5. | To be able tograsp of product decisions. |
| 6. | To be able to grasp price decisions . |
| 7. | To be able to understand Introduction decisions. |
| 8. | To be able to understand Distribution decisions |
| 1. | Ismet Mucuk, Principles of Marketing, Istanbul: Turkmen Press,2008 |
| 2. | Mehmet Karafakıoğlu, Principles of Marketing, Istanbul: LiteraturePublishing |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 7 | 6 | 0 | 42 |
| Term Project | 5 | 8 | 0 | 40 |
| Midterm Examination | 1 | 0 | 20 | 20 |
| Final Examination | 1 | 0 | 20 | 20 |
| TOTAL WORKLOAD (hours) | 150 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 3 | 5 | 5 | 3 | 5 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 4 | 3 |
OÇ-2 | 5 | 3 | 3 | 3 | 5 | 5 | 4 | 3 | 4 | 3 | 4 | 4 | 3 | 3 | 3 |
OÇ-3 | 5 | 3 | 5 | 5 | 4 | 3 | 4 | 4 | 3 | 4 | 4 | 3 | 3 | 3 | 3 |
OÇ-4 | 5 | 3 | 5 | 5 | 5 | 5 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 3 | 3 |
OÇ-5 | 5 | 3 | 5 | 5 | 4 | 5 | 3 | 3 | 3 | 3 | 3 | 4 | 3 | 3 | 3 |
OÇ-6 | 5 | 4 | 3 | 3 | 5 | 5 | 4 | 5 | 5 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-7 | 5 | 4 | 3 | 5 | 4 | 5 | 4 | 5 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-8 | 5 | 4 | 3 | 5 | 5 | 5 | 5 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |