Information Package / Course Catalogue
| Course Code | : PZL108 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
Providing student's contribution to recognition and announcement according to company's aims and strategies - providing student's making adaptation of brand positioning with selling strategies and applications - providing student's following brand strategies and behaving in this context - following competitor's brand strategies and reshaping brand by considering this.
Providing brand's recognition - Adaptation of brand positioning with selling strategies and applications - Following brand strategies and behaving compatible to this - Reshaping brand by following competitors' brand strategies
| 1. | To be able to provide people to get know the brand by marketing communication |
| 2. | To be able to strengthen the brand image and to know the competitors |
| 3. | To be able to learn the process of brand management |
| 4. | To be able to analyze meaning of brand name, logo and colors. |
| 5. | To be able to understand the importance of branding in competetive environment of market. |
| 1. | ÇAVUŞOĞLU, B., Marka Yönetimi ve Pazarlama Stratejileri, Nobel Akademi Yayınları |
| 2. | KOTLER, P., PFOERTSCH, W., B2B Marka Yönetimi, MediaCat Kitapları |
| 3. | Marka Yönetimi Kitabı, Anadolu Üniversitesi Yayınları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Reading | 5 | 1 | 0 | 5 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-2 | 5 | 3 | 5 | 5 | 3 | 5 | 4 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 3 |
OÇ-3 | 4 | 4 | 3 | 3 | 2 | 5 | 5 | 3 | 4 | 5 | 3 | 3 | 4 | 4 | 3 |
OÇ-4 | 5 | 4 | 4 | 3 | 4 | 4 | 4 | 5 | 4 | 4 | 3 | 3 | 4 | 3 | 3 |
OÇ-5 | 4 | 4 | 4 | 5 | 3 | 3 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 3 | 3 |