Information Package / Course Catalogue
Global Marketing
Course Code: PZL112
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Teaching how to manage marketing activities in internayional business area.

Course Content

Global marketing research, Global marketing information system, Global marketing market segmentation, Global marketing planning, Global product policies

Name of Lecturer(s)