Information Package / Course Catalogue
Global Marketing
Course Code: PZL112
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Teaching how to manage marketing activities in internayional business area.

Course Content

Global marketing research, Global marketing information system, Global marketing market segmentation, Global marketing planning, Global product policies

Name of Lecturer(s)
Learning Outcomes
1.To be able to contrubite analysis global marketing environment.
2.Tobe able to contrubite to design and apply global marketing research.
3.Tobe able to contrubite to design marketing information system
4.To be able to contrubite to set global market segmentation and targetting strategies.
5.To be able to contrubite to compose global product politics
6.To be able to contrubite to compose global price politics.
7.To be able to contrubite to compose global promotion politics
8.To be able to contrubite to compose global place politics
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
To contrubite analysis global marketing environment
Week 2 - Theoretical
Environment of global marketing
Week 3 - Theoretical
Global marketing research
Week 4 - Theoretical
Global marketing information system
Week 5 - Theoretical
Global marketing market segmentation
Week 6 - Theoretical
Global marketing planning
Week 7 - Theoretical
Global product policies
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Global product policies
Week 10 - Theoretical
Global pricing policies
Week 11 - Theoretical
Global pricing policies
Week 12 - Theoretical
Global distribution policies
Week 13 - Theoretical
Global promotion policies
Week 14 - Theoretical
Global advertising
Week 15 - Theoretical
Case study
Week 16 - Final Exam
Final Exam
Week 17 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination19110
Final Examination111112
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
4
5
5
4
4
4
5
5
5
5
4
4
5
3
OÇ-2
5
4
5
5
4
4
4
3
5
4
5
4
4
4
3
OÇ-3
5
5
5
5
4
3
4
4
4
4
4
4
4
3
3
OÇ-4
5
4
5
5
3
3
3
4
3
4
3
4
4
3
OÇ-5
5
4
5
4
3
3
3
3
3
3
3
2
3
3
OÇ-6
2
3
3
3
3
3
3
3
3
3
3
2
3
OÇ-7
3
3
3
3
3
3
3
3
2
3
3
3
2
OÇ-8
3
3
3
3
3
3
3
3
3
3
3
3
3
3
Adnan Menderes University - Information Package / Course Catalogue