Information Package / Course Catalogue
Marketing Communication Techniques
Course Code: PZL201
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 4
Prt.: 0
Credit: 4
Lab: 0
ECTS: 4
Objectives of the Course

Teaching the marketing communications and the method of marketing communications.

Course Content

Marketing communication concept, Printing media advertising, Public relations, Future of marketing communication and Direct and database marketing.

Name of Lecturer(s)