Information Package / Course Catalogue
Marketing Communication Techniques
Course Code: PZL201
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 4
Prt.: 0
Credit: 4
Lab: 0
ECTS: 4
Objectives of the Course

Teaching the marketing communications and the method of marketing communications.

Course Content

Marketing communication concept, Printing media advertising, Public relations, Future of marketing communication and Direct and database marketing.

Name of Lecturer(s)
Learning Outcomes
1.To be able to comprehend the marketing communication mix.
2.To be able to contrubite to design advertising and public relation campaings and Contrubite to organize them.
3.To be able to contrubite to organize sales promotions.
4.To be able to contrubite to organize direct marketing.
5.To be able to contrubite the personal sales process.
Recommended or Required Reading
1.Marketing Communcation, Mine OYMAN, Yavuz ODABAŞI
2.Basic Approachs in Marketing Communication, NOBEL YAYIN DAĞITIM
Weekly Detailed Course Contents
Week 1 - Theoretical
Marketing communication concept
Week 1 - Preparation Work
Instruction book
Week 2 - Theoretical
Marketing communication mix
Week 2 - Preparation Work
Instruction book
Week 3 - Theoretical
Marketing communication mix
Week 3 - Preparation Work
Instruction book
Week 4 - Theoretical
Printing media advertising
Week 4 - Preparation Work
Instruction book
Week 5 - Theoretical
Active media, tv, radio and cinema
Week 5 - Preparation Work
Instruction book
Week 6 - Theoretical
Outdoor advertising
Week 6 - Preparation Work
Instruction book
Week 7 - Theoretical
Public relations
Week 7 - Preparation Work
Instruction book
Week 8 - Preparation Work
Instruction book
Week 8 - Intermediate Exam
Mid term Exam
Week 9 - Theoretical
Branding and packaging
Week 9 - Preparation Work
Instruction book
Week 10 - Theoretical
Merchandising
Week 10 - Preparation Work
Instruction book
Week 11 - Theoretical
Direct and database marketing
Week 11 - Preparation Work
Instruction book
Week 12 - Theoretical
Sales promotions
Week 12 - Preparation Work
Instruction book
Week 13 - Theoretical
Personal selling
Week 13 - Preparation Work
Instruction book
Week 14 - Theoretical
Future of marketing communication
Week 14 - Preparation Work
Instruction book
Week 15 - Theoretical
Case study
Week 15 - Preparation Work
Instruction book
Week 16 - Theoretical
Final Exam
Week 16 - Preparation Work
Instruction book
Week 17 - Preparation Work
Instruction book
Week 17 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141470
Reading141014
Midterm Examination1516
Final Examination110111
TOTAL WORKLOAD (hours)101
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
4
4
4
3
1
1
1
5
1
3
3
1
3
4
1
OÇ-2
4
5
4
4
4
1
1
4
4
4
4
3
1
1
1
OÇ-3
3
5
4
4
1
1
1
4
4
4
4
3
1
1
1
OÇ-4
3
5
4
4
1
1
1
4
4
4
4
3
1
1
1
OÇ-5
3
5
4
4
1
1
1
4
4
4
4
3
1
1
1
Adnan Menderes University - Information Package / Course Catalogue