Information Package / Course Catalogue
Sales Zone Planing
Course Code: PZL203
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 7
Objectives of the Course

Personal care and according to the type of work you can do. Perform the daily work plan. According to the characteristics of the participants can identify the work and the meeting agenda. Provides information to the participants for the meeting is able to make. To predict the business future, predicts to the workload, how much he would need for the employee. Makes personnel holiday plans. Creates and modifies the Fair booths. According to the work required of primary and secondary data, according to data collection methods appropriate to collect and analyze and interpret a suitable analysis technique. Prepares written reports to the appropriate organizational structure. Reports presents to senior management. According to the techniques of archival filing, filing and archiving of reports provides.

Course Content

The marketing executive will work to learn how to plan your entire field and its processes as a part of the whole marketing.

Name of Lecturer(s)
Learning Outcomes
1.To be able to prepare for the job (Part 1)
2.To be able to prepare for the job (Part 2)
3.To be able to prepare organization for the meeting
4.To be able to prepare holiday planning of salespeople
5.To be able to organize and create work area
6.To be able to collect and interpret data for reporting
7.To be able to prepare reports and archiving
Recommended or Required Reading
1.Individual Marketing and Marketing Management, Anadolu Üniversitesi Yayınları
2.Store Atmosphere, Anadolu Üniversitesi Yayınları
3.Retail Store Management, Anadolu Üniversitesi Yayınları
Weekly Detailed Course Contents
Week 1 - Theoretical
Personal preparations
Week 1 - Preparation Work
Instruction book
Week 2 - Theoretical
To do a business plan (Part 1)
Week 2 - Preparation Work
Instruction book
Week 3 - Theoretical
To do a business plan (Part 2)
Week 3 - Preparation Work
Instruction book
Week 4 - Theoretical
Prepare the necessary documents for the sales organization
Week 4 - Preparation Work
Instruction book
Week 5 - Theoretical
The distribution of the daily meetings and work with sales team Able to prepare
Week 5 - Preparation Work
Instruction book
Week 6 - Theoretical
Determining the agenda of the meeting
Week 6 - Preparation Work
Instruction book
Week 7 - Theoretical
Prepare the space for the meeting and the meeting participants to provide information
Week 7 - Preparation Work
Instruction book
Week 8 - Preparation Work
Instruction book
Week 8 - Intermediate Exam
Mid term Exam
Week 9 - Theoretical
Editing fields of display and arrangement
Week 9 - Preparation Work
Instruction book
Week 10 - Theoretical
Editing exhibition stands
Week 10 - Preparation Work
Instruction book
Week 11 - Theoretical
Arrange an ergonomic work area
Week 11 - Preparation Work
Instruction book
Week 12 - Theoretical
Arrange an ergonomic work area
Week 12 - Preparation Work
Instruction book
Week 13 - Theoretical
Collect the necessary primary and secondary data
Week 13 - Preparation Work
Instruction book
Week 14 - Theoretical
Collect the necessary primary and secondary data
Week 14 - Preparation Work
Instruction book
Week 15 - Theoretical
An overview of the course
Week 15 - Preparation Work
Instruction book
Week 16 - Preparation Work
Instruction book
Week 16 - Final Exam
Final Exam
Week 17 - Preparation Work
Instruction book
Week 17 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Assignment105050
Reading106060
Midterm Examination110111
Final Examination115116
TOTAL WORKLOAD (hours)179
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
5
3
1
1
1
1
1
1
5
1
1
1
1
1
OÇ-2
5
5
3
1
1
1
1
1
1
5
1
1
1
1
1
OÇ-3
5
5
4
5
1
1
1
5
1
5
5
1
1
1
1
OÇ-4
5
5
5
1
5
1
1
1
1
5
5
1
1
1
1
OÇ-5
5
5
5
5
5
5
1
1
4
4
1
1
1
1
1
OÇ-6
5
5
3
1
5
1
1
1
3
1
1
1
5
1
1
OÇ-7
5
5
3
1
5
1
1
1
3
1
1
1
5
1
1
Adnan Menderes University - Information Package / Course Catalogue