Information Package / Course Catalogue
Customer Relationship Management
Course Code: PZL205
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 4
Objectives of the Course

For keeping customers firms must improve the strategies that understand the customer needs

Course Content

Changing customer pofile and customer relationship levels, Key of the succesful customer relationship- Model of keeping customers, Elements of influences customer relationship, Beginning steps to CRM

Name of Lecturer(s)