Information Package / Course Catalogue
| Course Code | : PZL205 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 4 |
For keeping customers firms must improve the strategies that understand the customer needs
Changing customer pofile and customer relationship levels, Key of the succesful customer relationship- Model of keeping customers, Elements of influences customer relationship, Beginning steps to CRM
| 1. | To be able to know customer. |
| 2. | To be able to organize customer appointment programme. |
| 3. | To be able to contrubite to set customer relations levels. |
| 4. | To be able to understand the factors that affect customer relations |
| 5. | To be able to contrubite to apply customer relations management projects. |
| 1. | Strategy and One-to-one Marketing, Arman Kırım, İstanbul: Sistem Yayıncılık |
| 2. | CRM in Selling and Marketing, Yavuz Odabaşı, İstanbul: Sistem Yayıncılık, 6. Baskı, 2009 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 2 | 7 | 0 | 14 |
| Reading | 14 | 2 | 0 | 28 |
| Midterm Examination | 1 | 14 | 1 | 15 |
| Final Examination | 1 | 14 | 1 | 15 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 3 | 3 | 1 | 4 | 3 | 1 | 1 | 4 | 1 | 1 | 4 | 3 | 1 | 3 | 1 |
OÇ-2 | 4 | 4 | 3 | 4 | 1 | 1 | 1 | 5 | 4 | 4 | 4 | 3 | 1 | 3 | 1 |
OÇ-3 | 3 | 4 | 1 | 4 | 3 | 1 | 1 | 4 | 1 | 5 | 3 | 3 | 1 | 3 | 1 |
OÇ-4 | 4 | 4 | 1 | 5 | 1 | 1 | 1 | 5 | 3 | 4 | 3 | 3 | 1 | 3 | 1 |
OÇ-5 | 3 | 4 | 1 | 5 | 1 | 1 | 1 | 4 | 4 | 4 | 3 | 3 | 1 | 3 | 1 |