Information Package / Course Catalogue
| Course Code | : PZL207 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
Marketing managers give accurate and timely decisions about marketing, marketing strategy and tactics play an important role in providing competitive advantage and as soon as the determination of the effective the provision of the market, and this information is accurate methodsto analyze continuous data
Place of Marketing Research, marketing management, Scope andTypes of Research and Marketing Research Process DefiningResearch Problem
| 1. | To be able to understand Concept of Marketing Research, Definition |
| 2. | To be able to understand Importance and Areas of Application |
| 3. | To be able to understand Relationship to Other Disciplines and Boundaries |
| 4. | To be able to understand Place of Organization |
| 5. | To be able to understand Definition of Research Process |
| 1. | Marketin Researches, Kemal Kurtuluş, (1998), 6. Basım, Istanbul, Avcıol Basım Yayın. |
| 2. | Marketing Researches, Cemal Yükselen, (2000) Ankara, Detay Yayıncılık. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Assignment | 3 | 4 | 0 | 12 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 6 | 1 | 7 |
| TOTAL WORKLOAD (hours) | 81 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 3 | 5 | 1 | 4 | 5 | 1 | 3 | 3 | 3 | 1 | 5 | 3 | 5 | 1 |
OÇ-2 | 5 | 3 | 3 | 1 | 5 | 3 | 1 | 2 | 3 | 3 | 1 | 5 | 3 | 3 | 1 |
OÇ-3 | 5 | 3 | 5 | 1 | 5 | 3 | 1 | 3 | 4 | 3 | 1 | 5 | 3 | 5 | 1 |
OÇ-4 | 5 | 3 | 5 | 1 | 4 | 3 | 1 | 1 | 3 | 3 | 1 | 5 | 3 | 5 | 1 |
OÇ-5 | 5 | 3 | 5 | 2 | 5 | 3 | 1 | 3 | 4 | 3 | 1 | 5 | 3 | 5 | 1 |