Information Package / Course Catalogue
Marketing Research
Course Code: PZL207
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

Marketing managers give accurate and timely decisions about marketing, marketing strategy and tactics play an important role in providing competitive advantage and as soon as the determination of the effective the provision of the market, and this information is accurate methodsto analyze continuous data

Course Content

Place of Marketing Research, marketing management, Scope andTypes of Research and Marketing Research Process DefiningResearch Problem

Name of Lecturer(s)
Learning Outcomes
1.To be able to understand Concept of Marketing Research, Definition
2.To be able to understand Importance and Areas of Application
3.To be able to understand Relationship to Other Disciplines and Boundaries
4.To be able to understand Place of Organization
5.To be able to understand Definition of Research Process
Recommended or Required Reading
1.Marketin Researches, Kemal Kurtuluş, (1998), 6. Basım, Istanbul, Avcıol Basım Yayın.
2.Marketing Researches, Cemal Yükselen, (2000) Ankara, Detay Yayıncılık.
Weekly Detailed Course Contents
Week 1 - Theoretical
The concept of marketing research, marketing research definition.The importance of marketing research.
Week 1 - Preparation Work
Instruction book
Week 2 - Theoretical
His interest in marketing research and other academic areas wherethe organization of marketing research.
Week 2 - Preparation Work
Instruction book
Week 3 - Theoretical
Marketing research process
Week 3 - Preparation Work
Instruction book
Week 4 - Theoretical
Defining the problem in marketing research
Week 4 - Preparation Work
Instruction book
Week 5 - Theoretical
Sampling and sampling methods
Week 5 - Preparation Work
Instruction book
Week 6 - Theoretical
Secondary Data
Week 6 - Preparation Work
Instruction book
Week 7 - Theoretical
Poll and survey methods
Week 7 - Preparation Work
Instruction book
Week 8 - Preparation Work
Instruction book
Week 8 - Intermediate Exam
Mid term exam
Week 9 - Theoretical
Observation and observation methods in marketing research
Week 9 - Preparation Work
Instruction book
Week 10 - Theoretical
Test method in marketing research
Week 10 - Preparation Work
Instruction book
Week 11 - Theoretical
Data collection and classification of data.
Week 11 - Preparation Work
Instruction book
Week 12 - Theoretical
The analysis of data (frequency, percentage, mean, mode, median, Contingency Tables
Week 12 - Preparation Work
Instruction book
Week 13 - Preparation Work
Instruction book
Week 14 - Theoretical
ANOVA /Single Variance, Manova / Multiple Variance
Week 14 - Preparation Work
Instruction book
Week 15 - Theoretical
The concept of marketing research, marketing research definition.The importance of marketing research.
Week 15 - Preparation Work
Instruction book
Week 16 - Preparation Work
Instruction book
Week 16 - Final Exam
Final Exam
Week 17 - Preparation Work
Instruction book
Week 17 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Assignment34012
Midterm Examination1516
Final Examination1617
TOTAL WORKLOAD (hours)81
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
3
5
1
4
5
1
3
3
3
1
5
3
5
1
OÇ-2
5
3
3
1
5
3
1
2
3
3
1
5
3
3
1
OÇ-3
5
3
5
1
5
3
1
3
4
3
1
5
3
5
1
OÇ-4
5
3
5
1
4
3
1
1
3
3
1
5
3
5
1
OÇ-5
5
3
5
2
5
3
1
3
4
3
1
5
3
5
1
Adnan Menderes University - Information Package / Course Catalogue