Information Package / Course Catalogue
Marketing Legislation
Course Code: PZL209
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Aim of this lesson is to give basic legal information about marketing to marketing students.

Course Content

Defining marketing related legislation, sanctions, marketer responsibilities, ethics, and contract types of contract, and disclosure of consumer protection laws and regulations relating to the judiciary cysteine learning in solving problems.

Name of Lecturer(s)
Learning Outcomes
1.To be able to have information about people who involved in relations foreign business and other business of merchant
2.To be able to have information about legal status of employees in the marketing area. (Current status and the status after law amendment).
3.To be able to have information between marketer and consumers.
4.To be able to have information about sales forms, contracts and features of them.
5.To be able to have information about potential conflict and their solutions
Recommended or Required Reading
1.Marketing Regulations, Erdal ÜNSALAN, Detay Yayıncılık
Weekly Detailed Course Contents
Week 1 - Theoretical
Marketing Concept
Week 1 - Preparation Work
Instruction book
Week 2 - Theoretical
Role of marketing manager to code obligations
Week 2 - Preparation Work
Instruction book
Week 3 - Theoretical
Role of marketing manager to code obligations
Week 3 - Preparation Work
Instruction book
Week 4 - Theoretical
Marketing Manager's State to Code Obligations Draft
Week 4 - Preparation Work
Instruction book
Week 5 - Theoretical
Marketer Concumer Relation
Week 5 - Preparation Work
Instruction book
Week 6 - Theoretical
Legal legistation for concumer rights
Week 6 - Preparation Work
Instruction book
Week 7 - Theoretical
Types of sales
Week 7 - Preparation Work
Instruction book
Week 8 - Preparation Work
Instruction book
Week 8 - Intermediate Exam
Mid term exam
Week 9 - Theoretical
Defective good and its results
Week 9 - Preparation Work
Instruction book
Week 10 - Theoretical
Legal ways for concumer
Week 10 - Preparation Work
Instruction book
Week 11 - Theoretical
Sales on credit
Week 11 - Preparation Work
Instruction book
Week 12 - Theoretical
Chilly sales
Week 12 - Preparation Work
Instruction book
Week 13 - Theoretical
Concumer chambers
Week 13 - Preparation Work
Instruction book
Week 14 - Theoretical
Unfair competition
Week 14 - Preparation Work
Instruction book
Week 15 - Theoretical
An overview of the course
Week 15 - Preparation Work
Instruction book
Week 16 - Preparation Work
Instruction book
Week 16 - Final Exam
Final Exam
Week 17 - Preparation Work
Instruction book
Week 17 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Reading5105
Midterm Examination1516
Final Examination1617
TOTAL WORKLOAD (hours)46
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
3
1
3
5
3
5
1
3
1
3
5
3
1
3
OÇ-2
5
3
1
5
5
3
5
1
3
1
3
1
3
1
3
OÇ-3
5
5
1
5
5
5
5
1
3
1
3
5
3
1
3
OÇ-4
5
3
1
3
5
1
5
1
3
1
3
3
3
1
3
OÇ-5
5
5
1
5
5
1
5
1
3
1
3
5
3
1
3
Adnan Menderes University - Information Package / Course Catalogue