Information Package / Course Catalogue
Consumer Behavior
Course Code: PZL213
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

Nowadays a long- term understanding of the customer expectations is deemed necessary to assure competitive position in the markets.

Course Content

Basic Concepts about Consumer Consciousness, Progress of Economy, Position of Consumers in Market Economy, Position and Importance of Consumers in Marketing.

Name of Lecturer(s)