Information Package / Course Catalogue
Consumer Behavior
Course Code: PZL213
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

Nowadays a long- term understanding of the customer expectations is deemed necessary to assure competitive position in the markets.

Course Content

Basic Concepts about Consumer Consciousness, Progress of Economy, Position of Consumers in Market Economy, Position and Importance of Consumers in Marketing.

Name of Lecturer(s)
Learning Outcomes
1.To be able to understand consumer behaviour general model.
2.To be able to nderstand the factors that affect consumer behaviours
3.To be able to have information about consumer behaviour.
4.To be able to nderstand factors that affect consumer behaviours: cultural, psychology and social.
5. To be able to nderstand perception, learning, believe and attitude.
Recommended or Required Reading
1.Consumer Behaviours, Gülfidan BARIŞ, Yavuz ODABAŞI, MediaCat Kitapları
2.Consumer Behaviours, Ahmet İSLAMOĞLU, Remzi ALTUNIŞIK, Beta Yayınevi
Weekly Detailed Course Contents
Week 1 - Theoretical
Consumer behavior concept and characteristics
Week 1 - Preparation Work
Instruction book
Week 2 - Preparation Work
Instruction book
Week 3 - Theoretical
Consumer behavior's general model
Week 3 - Preparation Work
Instruction book
Week 4 - Theoretical
Influencial factors on the consumer decision process
Week 4 - Preparation Work
Instruction book
Week 5 - Theoretical
Cultural factors- Culture
Week 5 - Preparation Work
Instruction book
Week 6 - Theoretical
Subcultures- Social Class
Week 6 - Preparation Work
Instruction book
Week 7 - Theoretical
Social Factors- Reference Groups
Week 7 - Preparation Work
Instruction book
Week 8 - Preparation Work
Instruction book
Week 8 - Intermediate Exam
Mid term exam
Week 9 - Theoretical
Family- Roles and status
Week 9 - Preparation Work
Instruction book
Week 10 - Theoretical
Personal factors- Age and Life Cycle- Occupation
Week 10 - Preparation Work
Instruction book
Week 11 - Theoretical
Economic condition- Life Style- Personality and "me" concept
Week 11 - Preparation Work
Instruction book
Week 12 - Theoretical
Psychographic factors- Motivation
Week 12 - Preparation Work
Instruction book
Week 13 - Theoretical
Perception- Learning
Week 13 - Preparation Work
Instruction book
Week 14 - Theoretical
Beliefs and Attitudes
Week 14 - Preparation Work
Instruction book
Week 15 - Theoretical
An overview of the course
Week 15 - Preparation Work
Instruction book
Week 16 - Preparation Work
Instruction book
Week 16 - Final Exam
Final exam
Week 17 - Preparation Work
Instruction book
Week 17 - Final Exam
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Reading5105
Midterm Examination1516
Final Examination110111
TOTAL WORKLOAD (hours)78
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
3
1
3
5
3
1
5
1
1
5
5
4
3
1
OÇ-2
5
3
1
5
5
3
1
5
1
1
5
3
4
4
1
OÇ-3
5
3
1
5
5
5
1
5
1
1
5
5
4
3
1
OÇ-4
5
3
1
3
5
3
1
5
1
1
5
3
4
5
1
OÇ-5
5
3
1
5
5
3
1
5
1
1
5
5
4
3
1
Adnan Menderes University - Information Package / Course Catalogue