Information Package / Course Catalogue
| Course Code | : PZL213 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
Nowadays a long- term understanding of the customer expectations is deemed necessary to assure competitive position in the markets.
Basic Concepts about Consumer Consciousness, Progress of Economy, Position of Consumers in Market Economy, Position and Importance of Consumers in Marketing.
| 1. | To be able to understand consumer behaviour general model. |
| 2. | To be able to nderstand the factors that affect consumer behaviours |
| 3. | To be able to have information about consumer behaviour. |
| 4. | To be able to nderstand factors that affect consumer behaviours: cultural, psychology and social. |
| 5. | To be able to nderstand perception, learning, believe and attitude. |
| 1. | Consumer Behaviours, Gülfidan BARIŞ, Yavuz ODABAŞI, MediaCat Kitapları |
| 2. | Consumer Behaviours, Ahmet İSLAMOĞLU, Remzi ALTUNIŞIK, Beta Yayınevi |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Reading | 5 | 1 | 0 | 5 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 78 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 3 | 1 | 3 | 5 | 3 | 1 | 5 | 1 | 1 | 5 | 5 | 4 | 3 | 1 |
OÇ-2 | 5 | 3 | 1 | 5 | 5 | 3 | 1 | 5 | 1 | 1 | 5 | 3 | 4 | 4 | 1 |
OÇ-3 | 5 | 3 | 1 | 5 | 5 | 5 | 1 | 5 | 1 | 1 | 5 | 5 | 4 | 3 | 1 |
OÇ-4 | 5 | 3 | 1 | 3 | 5 | 3 | 1 | 5 | 1 | 1 | 5 | 3 | 4 | 5 | 1 |
OÇ-5 | 5 | 3 | 1 | 5 | 5 | 3 | 1 | 5 | 1 | 1 | 5 | 5 | 4 | 3 | 1 |