This course enables students to learn today's retailing sector. Working through a strategy of integrated companies that are not pre-designated and cannot keep up with the changing world and are striven in vain. This course is a complex strategic decision-making in today's changing retail environment, retailers are introducing how to approach planning to do, shows how the adaptation process should go through. Identifying the target customer base, information gathering, selecting store location, managing retailing companies, trade management, focuses on issues of pricing and customer relations.

Retail businesses recognize, to know the properties, classify, store layout enterprises, product diversification, the customer approaches the customer objections, the price and determine the subjects are given to say.