Information Package / Course Catalogue
Retail Management
Course Code: PZL204
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 7
Objectives of the Course

This course enables students to learn today's retailing sector. Working through a strategy of integrated companies that are not pre-designated and cannot keep up with the changing world and are striven in vain. This course is a complex strategic decision-making in today's changing retail environment, retailers are introducing how to approach planning to do, shows how the adaptation process should go through. Identifying the target customer base, information gathering, selecting store location, managing retailing companies, trade management, focuses on issues of pricing and customer relations.

Course Content

Retail businesses recognize, to know the properties, classify, store layout enterprises, product diversification, the customer approaches the customer objections, the price and determine the subjects are given to say.

Name of Lecturer(s)
Learning Outcomes
1.To be able to know retail businesses, and knows the properties of classes
2.To be able to know this kind of product diversity in enterprises is dominated by the size of price adjustment, and customer relations.
3.To be able to create his own methods and style of communication methods .Retail enables enterprises
4.To be able to Practice what they learned
Recommended or Required Reading
1.Basis of Retail Management, Kenan AYDIN, Nobel Yayın Dağıtım
2.Retail Store Management, Anadolu Üniversitesi Yayınları
Weekly Detailed Course Contents
Week 1 - Theoretical
Classify the types of businesses and retailers to determine
Week 1 - Preparation Work
Instruction book
Week 2 - Theoretical
Determine characteristics of retail operations
Week 2 - Preparation Work
Instruction book
Week 3 - Theoretical
Store retail operations in order to obtain information about
Week 3 - Preparation Work
Instruction book
Week 4 - Theoretical
Store retail operations in order to obtain information about
Week 4 - Preparation Work
Instruction book
Week 5 - Theoretical
Retailer to obtain financial information on business
Week 5 - Preparation Work
Instruction book
Week 6 - Theoretical
Retailer to obtain financial information on business
Week 6 - Preparation Work
Instruction book
Week 7 - Theoretical
Contribute to the establishment of category management
Week 7 - Preparation Work
Instruction book
Week 8 - Preparation Work
Instruction book
Week 8 - Intermediate Exam
Mid term exam
Week 9 - Theoretical
Product diversification contribute to the planning process
Week 9 - Preparation Work
Instruction book
Week 10 - Theoretical
Determine the retail purchasing systems
Week 10 - Preparation Work
Instruction book
Week 11 - Theoretical
Determine the retail purchasing systems
Week 11 - Preparation Work
Instruction book
Week 12 - Theoretical
Retailer business to contribute to the selection method of pricing
Week 12 - Preparation Work
Instruction book
Week 13 - Theoretical
Retailer of the budget of the enterprise communication methods and determine
Week 13 - Preparation Work
Instruction book
Week 14 - Theoretical
To contribute to the planning of retail communications program
Week 14 - Preparation Work
Instruction book
Week 15 - Theoretical
An overview of the course
Week 15 - Preparation Work
Instruction Book
Week 16 - Preparation Work
Instruction book
Week 16 - Final Exam
Final exam
Week 17 - Preparation Work
Instruction book
Week 17 - Final Exam
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Assignment2408
Reading102020
Midterm Examination110111
Final Examination115116
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
1
1
5
1
1
1
1
3
3
1
1
1
1
1
OÇ-2
5
1
1
4
1
1
1
4
4
4
1
1
3
1
1
OÇ-3
5
1
1
1
1
1
1
5
1
5
1
1
3
1
1
OÇ-4
5
5
1
4
1
1
1
1
1
1
5
1
3
1
1
Adnan Menderes University - Information Package / Course Catalogue