Information Package / Course Catalogue
| Course Code | : PZL212 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 2 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
Advertising activities to teach in detail.
Description of advertisement and it’s historical development, The importance of advertisement from the point of marketing and in becoming brand, Advertisement places (areas), Advertisement effect models, Forming the ad campaigns.
| 1. | To be able to understand the importance of advertising and Advertising concept |
| 2. | To be able to Understand the importance of advertising media |
| 3. | To be able to Take an active role in the process of creating advertising |
| 4. | To be able to grasp the process of shaping Advertising campaigns |
| 5. | To be able to analysis of advertising effectiveness and Measurement |
| 1. | Advertisement Writing, Müge ELDEN, İletişim Yayınları |
| 2. | Sense and Trademark, Matrin LİNDSTROM, Optimist Yayıncılık |
| 3. | Guerrilla Marketing, Jay Conrad Levinson- Al Lautenslage, Marka Yayınları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Lecture - Practice | 14 | 0 | 2 | 28 |
| Midterm Examination | 1 | 7 | 1 | 8 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 3 | 3 | 1 | 3 | 1 | 3 | 1 | 3 | 1 | 3 | 1 | 3 | 4 | 3 | 1 |
OÇ-2 | 3 | 4 | 1 | 3 | 1 | 3 | 1 | 4 | 1 | 3 | 1 | 3 | 4 | 4 | 1 |
OÇ-3 | 4 | 5 | 4 | 5 | 1 | 3 | 1 | 4 | 1 | 3 | 1 | 3 | 4 | 4 | 1 |
OÇ-4 | 4 | 4 | 4 | 4 | 1 | 3 | 1 | 4 | 1 | 3 | 1 | 3 | 4 | 4 | 1 |
OÇ-5 | 4 | 4 | 4 | 4 | 1 | 3 | 1 | 1 | 1 | 3 | 1 | 3 | 4 | 4 | 1 |