Information Package / Course Catalogue
Public Relations at Management
Course Code: HAT156
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
Objectives of the Course

To teach management functions of Public Relations department. To give information about strategic management and public relations management. To inform students about the functions and organization of public relations units. To explain the roles of public relations in dialogue and bridging and the importance of these roles in the management process.

Course Content

Public Relations and Management, Public Relations and Management from the Perspective of System Theory, Strategy, Strategic Management Process, Strategic Thinking, Positioning Approach, Resource Based Approach, Strategic Management and Public Relations Management, Strategic Management, Vision and Mission, Strategic Public Relations Applications, Strategic Management Levels, Strategic Public Relations Process, Functions and Organization of Public Relations Units, Research and Analysis, Strategy and Tactics, Application and Evaluation

Name of Lecturer(s)
Learning Outcomes
1.To be able to comprehend the emergence of public relations, the necessity to understand and recognize its functions.
2.To be able to become familiar with the concepts and disciplines supporting public relations.
3.To be able to have the knowledge of communication, internal communication, media management and event design.
4.To be able to assume management functions of public relations departments.
5.To be able to define internal and external communication, written and visual design tools.
Recommended or Required Reading
1.Bir PR’cının Meslek Anıları -Notlar ve Değerlendirmelerle-, Asna, A., İstanbul, 2004.
2.Etkinlik Yönetimi, Pira, A., İstanbul, 2004.
3.Stratejik Halkla İlişkiler Yönetimi, Göksel, A., Ankara, 2010.
Weekly Detailed Course Contents
Week 1 - Theoretical
Businesses of Public Relations, Importance and Development
Week 2 - Theoretical
Social Responsibility and Public Relations
Week 3 - Theoretical
Total Quality Management and Public Relations
Week 4 - Theoretical
Elements of Organizational Culture
Week 5 - Theoretical
Organizational Culture in Public Place
Week 6 - Theoretical
The Role of Effective Communication in Public Relations
Week 7 - Theoretical
Corporate Identity, Corporate Image and Corporate Reputation
Week 8 - Intermediate Exam
Midterm Exam
Week 9 - Theoretical
Public Relations and Management from the Perspective of System Theory
Week 10 - Theoretical
Place of Public Relations General Organization Units
Week 11 - Theoretical
Organizational Structure of Public Relations Department: Missions of Public Relations Department
Week 12 - Theoretical
Target Group in Public Relations
Week 13 - Theoretical
Communication Tools in Public Relations
Week 14 - Theoretical
Effective Presentation Techniques in Public Relations
Week 15 - Theoretical
Strategic Management and Public Relations / Public Relations Practices in Turkey
Week 16 - Final Exam
Final Exam
Week 17 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination19110
Final Examination111112
Contribution of Learning Outcomes to Programme Outcomes
Adnan Menderes University - Information Package / Course Catalogue