Information Package / Course Catalogue
Activity Management
Course Code: HAT259
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

To inform students about Event Management by explaining the necessary strategies for the successful planning, marketing, implementation and evaluation of the event.

Course Content

Types of Events, Classification of Events, Five Stages of Event Management: Research, Design, Planning, Coordination and Evaluation, Time Management, Effects of Events on Regional Tourism, Importance of Professionalism in Event Management

Name of Lecturer(s)
Lec. Nurdanur TAVLAN SOYDAN
Learning Outcomes
1. To be able to define basic concepts related to event management.
2. To be able to analyze activities financially.
3. To be able to define activity stages and activity types.
4. To be able to form an activity plan on a specific topic.
5.To be able to take responsibility in an activity.
Recommended or Required Reading
1.Prof. Dr. Aylin Göztaş, Eylin Babacan, Etkinlik Yönetimi, Detay Yayıncılık, 2011.
2.Ruken Özgül Kılanç, Halkla İlişkiler ve Etkinlik Yönetimi, Kriter Yayınları, 2014.
3.Prof. Dr. M. Şerif Şimşek (Editör), Prof. Dr. Adnan Çelik (Editör), Doç. Dr. Adnan Soysal (Editör), Zaman Yönetimi ve Yönetsel Zamanda Etkinlik, Eğitim Kitabevi Yayınları, 2009.
Weekly Detailed Course Contents
Week 1 - Theoretical
Event Concept and Event Types
Week 2 - Theoretical
Stages and Features in Event Management
Week 3 - Theoretical
Events and Planning
Week 4 - Theoretical
Time Management for Events
Week 5 - Theoretical
Event and Human Resources Management
Week 6 - Theoretical
Event and Financial Management
Week 7 - Theoretical
Event and Event Marketing
Week 8 - Theoretical
Congress Description Congress Causes of Tourism Development, Problems with the Congress Tourism in Turkey
Week 9 - Theoretical
Event, Risk and Crisis Management
Week 10 - Theoretical
Event and Culture
Week 11 - Theoretical
Planning the Meeting as an Event
Week 12 - Theoretical
Trade Fairs and Planning
Week 13 - Theoretical
Special Events and Planning
Week 14 - Theoretical
Evaluation of Event Management
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142256
Assignment1314
Midterm Examination1617
Final Examination1718
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
2
2
2
3
3
3
2
2
2
OÇ-2
3
3
2
2
3
3
3
3
3
OÇ-3
3
3
3
3
3
3
3
3
3
OÇ-4
2
2
2
2
2
3
3
3
2
OÇ-5
3
3
3
2
2
3
3
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026