1. To enable the student who is passive in front of the mass media to activate the sub-texts within the information complex. 2. To give students the ability of problem solving and the ability to interpret information technologies. 3. To give students the ability to read and write advertising messages correctly. 4. To help students gain the ability to distinguish between “reality” and “fiction".

21st Century Literacy: An Evaluation on Education and Teaching in Globalizing Media Culture, Concept of Media Literacy, Importance of Media Literacy, Concept of Media, Types of Media, Reading and Writing Media, Stages of Media Production, Form in Media, Content in Media, Writing, Sound and Sound Effects , Photography / Image / Illustration / Cartoon / Graphic, Media Literacy Approaches, Theoretical Approaches to Media Literacy, Evaluation of Impacts of Mass Media and Impact Theories, Media Impact Periods, Media Impact Theories, Media Message Types: Text Analysis, Visual Literacy, Semiotics, Semiotics Types, Semiotics Concepts: Metaphor, Metaphor, Metaphor, Metanomy, Myth, Semantic, Myth