Information Package / Course Catalogue
| Course Code | : HAT103 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
To explain the basic concepts of public relations and to make general presentation of the field. To explain the differences between public relations and propaganda, advertising and marketing. The historical development of public relations in the world and in Turkey, the relationship model, to provide information about the nature of the public relations staff.
The Concept of Public Relations, Public Relations Practice Areas, Public Relations Other Sciences (Communication), Marketing - Advertising - Propaganda, Public Opinion - Lobbying - Behavioral Sciences, Basic Principles of Public Relations, Public Relations Recognition and Promotion Methods, Public Relations Organization, Public Relations Management , Corporate Image and Corporate Identity, Public Relations Unit in the organization, in-house and out-of-Public Relations Agency.
| Ins. Aydan BAŞÇALIŞKAN |
| 1. | To be able to possess the basic knowledge and skills on the tasks of public relations. |
| 2. | To be able to comprehend the organization, its place in the public relations department. |
| 3. | To be able to analyze different areas such as public relations, marketing, advertising, propaganda, lobbying and sales promotion |
| 4. | To be able to possess knowledge of the fields of public relations practice. |
| 5. | To be able to gain competency in the basic principles of public relations. |
| 1. | Halkla İlişkiler Kampanyaları, Aydede, C., İstanbul, 2001. |
| 2. | Teoride ve Pratikte Halkla İlişkiler, Erdoğan, İ., Ankara, 2005. |
| 3. | Halkla İlişkiler Nedir?, Peltekoğlu Balta F., İstanbul, 2006. |
| 4. | Kuramda ve Uygulamada Halkla İlişkiler, Alaeddin, A., İstanbul, 2012. |
| 5. | “Karşılaştırmalı Bir Yaklaşımla Kamu Yönetimi ve Özel Sektörde Halkla İlişkiler”, Metin, H; Altunok, M., Kocaeli Üniversitesi, Sosyal Bilimler Enstitüsü Dergisi (3) 2002/1:79-99. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Assignment | 1 | 5 | 2 | 7 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 5 | 3 | 5 | 1 | 1 | 2 | 5 | 5 | 3 |
OÇ-2 | 5 | 5 | 5 | 1 | 1 | 2 | 4 | 4 | 3 |
OÇ-3 | 5 | 4 | 5 | 1 | 1 | 2 | 5 | 5 | 3 |
OÇ-4 | 5 | 3 | 4 | 1 | 1 | 3 | 5 | 5 | 3 |
OÇ-5 | 5 | 3 | 4 | 1 | 1 | 3 | 5 | 5 | 2 |