Emphasize the importance of public relations for business management. Examining the application areas of public relations in detail. To provide students with the public relations models with examples to provide the necessary infrastructure for a successful public relations practice.

Tools Used in Public Relations Studies, Factors Affecting the Selection of Vehicles, Qualifications of Public Relations Specialist; Corporate Public Relations, Public Relations Application Areas (Consultancy, Media Relations, Internal Communication, Image Management, Crisis Communication, Reputation Management, Lobbying, Financial Public Relations, Marketing Communication, Corporate Social Responsibility, Sponsorship, Corporate Advertising, Problem Management, International Public Relations, Public Diplomacy, Interactive Public Relations, Political Communication, Organization of Public Relations Studies, Image, Social Responsibility, Social Entrepreneurship, Corporate DNA and Reputation Management, Public Relations / Communication Campaign Types and Models, Public Relations from the Perspective of Mass Communication Theories: Two-Stage Flow Theory, Agenda Determination Theory, Silence Spiral Theory