Information Package / Course Catalogue
Principles of Marketing
Course Code: HAT106
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Basic principles of marketing are taught. Explain to students is position of marketing depend on development of globalization and communication technologies.

Course Content

Marketing Concept, Marketing Process, Marketing Objectives, Marketing Management, 4 P of Marketing (product, price, place and promotion efforts), Globalization, Global Competition and the Changes That Occur in Marketing

Name of Lecturer(s)