To teach management functions of Public Relations department. To give information about strategic management and public relations management. To inform students about the functions and organization of public relations units. To explain the roles of public relations in dialogue and bridging and the importance of these roles in the management process.

Public Relations and Management, Public Relations and Management from the Perspective of System Theory, Strategy, Strategic Management Process, Strategic Thinking, Positioning Approach, Resource Based Approach, Strategic Management and Public Relations Management, Strategic Management, Vision and Mission, Strategic Public Relations Applications, Strategic Management Levels, Strategic Public Relations Process, Functions and Organization of Public Relations Units, Research and Analysis, Strategy and Tactics, Application and Evaluation