Information Package / Course Catalogue
Public Relations Practices
Course Code: HAT201
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 1
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

To be able to teach the methods of PR project design to students. To be able to provide basic information about the rules and principles to be followed in preparing the project.

Course Content

Introduction to the project, Situation Analysis Phase, Planning Stages, Stages of Measurement and Evaluation, Implementation Techniques for Your Target Audience and Media

Name of Lecturer(s)
Ins. Aydan BAŞÇALIŞKAN
Learning Outcomes
1. To be able to define the concept of project and to associate the project with the public relations field.
2. To be able to define public relations projects and development.
3. To be able to master the stages of project preparation in public relations.
4. To be able to define, manage and analyze the project design process in public relations.
5. To be able to apply the project draft and models in public relations.
Recommended or Required Reading
1.From Theory to Practice Public Relations Projects, Yurdakul, B.N., İzmir, 2009.
2.Public Relations Campaigns, Aydede, C., İstanbul, 2001.
3.Theory and Practice of Public Relations, Erdoğan, İ., Ankara, 2005.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Public Relations Projects
Week 2 - Theoretical
Situation Analysis Stage
Week 3 - Theoretical
Situation Analysis Stage
Week 4 - Theoretical
Planning Stage
Week 5 - Theoretical
Meeting of Planning Stage
Week 6 - Theoretical
Audience and Media Techniques
Week 7 - Theoretical
Audience and Media Techniques
Week 8 - Practice
Implementation Stage
Week 9 - Practice
Implementation Stage
Week 10 - Practice
Implementation Stage
Week 11 - Practice
Meeting of implementation stage
Week 12 - Practice
Budgeting Stage
Week 13 - Practice
Measurement and Evaluation Stage
Week 14 - Practice
Measurement and Evaluation Stage
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory143270
Lecture - Practice63124
Assignment25520
Term Project124125
Midterm Examination1415
Final Examination1426
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
3
3
3
3
3
3
3
3
3
OÇ-2
3
5
5
5
2
2
5
5
5
OÇ-3
3
5
5
5
2
3
5
5
4
OÇ-4
3
3
3
3
3
3
4
4
4
OÇ-5
3
5
5
5
2
2
5
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026