Information Package / Course Catalogue
İnformation Techniques of Public Relations
Course Code: HAT203
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

To be able to promote tools used in the media to the profession of public relations. To be able to provide information on the mass media.

Course Content

Public Relations and Technology, Information Technologies, Mass Media, Differences Between Traditional Media and Social Media, Press Release, Interview, Brochure, Newspaper, Magazine, Book, Handbook, Press Kit, Flyer, Annual, Invitation, Reminder Note, Effective Presentation Techniques, Preparation for Press Meetings and Press Visits; Product Promotion Bulletins; Corporate Activity Bulletins; Social Content Bulletins; advertorial; Studies in Crisis Periods, Stand Preparation Applications, File Creation by Clipping Compilation, Image Engineering, Corporate DNA, Social Responsibility, Crisis Communication, Virtual Public Relations, Reputation Management, Social Entrepreneurship

Name of Lecturer(s)
Ins. Aydan BAŞÇALIŞKAN
Learning Outcomes
1. To have information about information methods and techniques.
2. To be able to apply the written and printed tools used in public relations in theory and practice.
3.To be able to produce written, auditory and visual products by understanding public relations texts.
4. To be able to group the mass media used in Public Relations according to the characteristics of the target audience.
5. To have the competence to make edited and redacted written texts.
Recommended or Required Reading
1.Gönül Budak, Gülay Budak (2014); İmaj Mühendisliği Vizyonundan Halkla İlişkiler, Nobel Yayınevi.
2.Prof. Dr. Ayla Okay , Prof. Dr. Aydemir Okay (2013); Halkla İlişkiler ve Medya, Derin Yayınları.
3.Kuramda ve Uygulamada Halkla İlişkiler, Alaeddin, A., İstanbul, 2012.
4.Halkla İlişkiler Nedir?, Peltekoğlu Balta F., İstanbul, 2006.
5.Küresel Dünyada Gelişen İnternet ve Değişen Halkla İlişkiler, Ayhan, B., G.Ü. İletişim Dergisi, Ankara, 2000/8.
Weekly Detailed Course Contents
Week 1 - Theoretical
Public Relations and Technology, Classification of Media and Tools Used in Public Relations Applications
Week 2 - Theoretical
Introduction to Information Technologies, Written and Printed Tools; Theoretical İnformation And Case Studies On İssues Such As Press Announcement, İnvitation And Letter Writing, Poster And Brochure Preparation
Week 3 - Theoretical
Written and Printed Tools; Press Release Sample Review, Invitation and Letter Sample Writing
Week 4 - Theoretical
Written and Printed Tools; Poster Review, Competitions, Fairs, Meetings, Meetings, Scientific Meetings
Week 5 - Theoretical
Written and Printed Tools; Examining Brochure and Magazine Samples. Explaining the basic features of the journal.
Week 6 - Theoretical
Audiovisual Tools: Issues to be Considered in the Use of Media such as Television, Radio and Cinema in Public Relations Studies
Week 7 - Theoretical
Activities and Organizations: Preparation and Stages of Meetings and Scientific Meetings
Week 8 - Theoretical
Corporate DNA and Communication Management
Week 9 - Theoretical
Methods of Establishing Relationship with the Media: Preparing a Press Conference and its Stages
Week 10 - Theoretical
Media Relations: Press Invitations and Trips, Press Kit, Interview
Week 11 - Theoretical
Information Methods in Public Relations: Presentation of Material Prepared by a Specific Subject by Student Groups
Week 12 - Theoretical
Information Methods in Public Relations: Presentation of Material Prepared by a Specific Subject by Student Groups
Week 13 - Theoretical
Information Methods in Public Relations: Presentation of Material Prepared by a Specific Subject by Student Groups
Week 14 - Theoretical
Information Methods in Public Relations: Presentation of Material Prepared by a Specific Subject by Student Groups
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Individual Work15510
Midterm Examination115116
Final Examination117118
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
4
4
3
3
3
5
3
4
1
OÇ-2
4
4
4
3
3
5
3
3
1
OÇ-3
4
4
4
3
3
5
3
3
1
OÇ-4
3
3
3
4
4
4
4
2
2
OÇ-5
3
2
3
3
3
2
2
3
2
Adnan Menderes University - Information Package / Course Catalogue
2026