To be able to provide basic information about media research, planning and purchases. To be able to teach the basic processes of target audience analysis, media audience research tools and techniques as well as the purchase of public relations / advertising agency, client / advertising and media relations.

Definition of Media Planning, Media Planning and Structuring of Work Agencies, Media Planning Agencies uses Programs, Identification of Target and Target Audiences, Media Planning Matters to be Considered by Channels, Newspapers and Magazines Media Planning, Media Planning Display vehicles, the Analysis of Media, Media Important factors in establishing objectives, Mix Media Strategies, Media Costs and Buying Problems, Determination of the budget Separation and Budget Items, Experiment and Media Planning, Implementation Analysis