Information Package / Course Catalogue
| Course Code | : HAT211 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 1 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
To be able to demonstrate the importance of the internet in terms of marketing. To be able to provide information about E-mail and the management. To be able to teach about the concepts basic tools of the Internet (Web Sites, Portals, Blogs) to students. Tobe able to provide basic information on the internet advertising strategies.
Introduction to Internet Marketing on Internet, Basic Tools of Internet (Web Sites, Portals, Blogs), Web Site Security and Case Studies, Internet Marketing Mix (E-Competition, E-Buyer, E-Product), Promotion Strategies, Ad Boards, Newsgroups and social networking sites, Internet Advertising Strategies
| Lec. Nurdanur TAVLAN SOYDAN |
| 1. | To know the concepts of marketing and internet marketing. |
| 2. | To be able to understand the differences between classical marketing and internet marketing by revealing the dimensions of internet marketing. |
| 3. | To be able to assimilate the advantages of internet marketing. |
| 4. | To be able to comprehend the benefits and difficulties of the Internet for consumers and marketers. |
| 5. | To be able to analyze successful and unsuccessful websites. |
| 1. | Marketing on Internet, Aksoy, R., Ankara, 2009. |
| 2. | Marketing on Internet, Kırçova, İ., İstanbul, 2012. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Lecture - Practice | 14 | 1 | 1 | 28 |
| Assignment | 3 | 2 | 1 | 9 |
| Midterm Examination | 1 | 2 | 1 | 3 |
| Final Examination | 1 | 3 | 1 | 4 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 3 | 4 | 5 | 1 | 1 | 5 | 2 | 3 | 1 |
OÇ-2 | 2 | 3 | 4 | 3 | 2 | 4 | 3 | 2 | 2 |
OÇ-3 | 3 | 4 | 5 | 1 | 1 | 5 | 2 | 3 | 1 |
OÇ-4 | 4 | 4 | 3 | 4 | 3 | 3 | 3 | 3 | 2 |
OÇ-5 | 3 | 3 | 4 | 3 | 2 | 2 | 3 | 2 | 2 |