Information Package / Course Catalogue
Project For Public Relations Practice
Course Code: HAT202
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 0
Prt.: 3
Credit: 2
Lab: 0
ECTS: 5
Objectives of the Course

To make students prepare projects about public relations. To prepare a suitable environment for students to produce public relations projects. To encourage students to prepare creative projects by showing examples of public relations campaigns.

Course Content

What is a project? Project Concept and Historical Development, Planning Stages, Measurement and Evaluation Stages, Target Audience Analysis, Determination of Objectives and Targets, Determination of Creative Strategy, Formation of Message Strategy

Name of Lecturer(s)
Ins. Aydan BAŞÇALIŞKAN
Learning Outcomes
1. To be able to prepare effective studies by learning public relations project strategies.
2.To be able to realize all stages of public relations projects and to present them as reports.
3. To be able to make public relations project evaluation.
4. To be able to make presentation of public relations project.
5. To be able to establish the connection between public relations and strategic communication campaigns as a management function.
Recommended or Required Reading
1.From Theory to Practice Public Relations Projects, Yurdakul, N. B., Coşkun, G., Ankara, 2008.
2.Public Relations Campaigns, Aydede, C., İstanbul, 2001.
3.Theory and Practice of Public Relations, Alaeddin, A., İstanbul, 2012.
Weekly Detailed Course Contents
Week 1 - Practice
What is a project? Project Concept and Historical Development
Week 2 - Practice
Meeting Briefs
Week 3 - Practice
Situation Analysis Discussion Meeting
Week 4 - Practice
Planning Stage
Week 5 - Practice
Planning Stage Discussion Meeting
Week 6 - Practice
Target Audience and Media Techniques Application
Week 7 - Practice
Term Paper Process Evaluation
Week 8 - Practice
Axiom - Implementation Stage
Week 9 - Practice
Axiom - Implementation Stage
Week 10 - Practice
Axiom - Implementation Stage
Week 11 - Practice
Axiom - Implementation Stage
Week 12 - Practice
Budgeting Stage
Week 13 - Practice
Measurement and Evaluation Stage
Week 14 - Practice
Project Delivery
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Practice144398
Term Project1628
Project110313
Midterm Examination1213
Final Examination1213
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
2
5
5
4
2
2
5
5
2
OÇ-2
2
5
5
4
2
2
5
5
2
OÇ-3
2
5
5
4
2
2
5
5
2
OÇ-4
3
3
3
2
3
2
3
3
2
OÇ-5
2
2
3
2
3
2
3
2
2
Adnan Menderes University - Information Package / Course Catalogue
2026