Information Package / Course Catalogue
| Course Code | : HAT208 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 1 |
| Credit | : 4 |
| Lab | : 0 |
| ECTS | : 5 |
1. To educate students who have mastery of design techniques in the field of graphic and advertising, and who have creative, original artistic perspective. 2. To provide students with theoretical and practical knowledge about graphic design. 3. To enable students to use graphic design programs actively. 4. To teach how to plan and implement graphic elements of corporate identity work.
Introduction to Ad Concepts, in the world and Turkey History of Advertising, the ad Purposes and Functions, Promotion and Advertising Purpose Media, Advertising Strategy Development Process and ad Functioning Process Design in Graphic Arts, Stages of Process Design, Visual Design Principles, Graphic Design Color Psychology: Color Knowledge, Design and Aesthetics, Tools and Materials Used in Graphic Design Process, Visual and Verbal Components of Advertising, Advertising Graphic Applications and Examples, Computer Applied Advertising Design (Photoshop - CorelDraw), Creative Design Application (Poster, Invitation, Book Cover Design) Corporate Identity Studies (Logo, Letterhead, Envelope, Business Card, etc.)
| Ins. Aydan BAŞÇALIŞKAN |
| 1. | To learn the functions of advertising and graphic design. |
| 2. | To be able to learn the process of preparing visual communication material in accordance with the objectives of advertising. |
| 3. | To be able to comprehend the purpose of CMYK and RGB color models. |
| 4. | To be able to prepare advertising text in graphic design program by learning the basic components of advertising. |
| 5. | To be able to make drawings such as logo and emblem by dominating the basic elements of graphic design. |
| 1. | Görsel İletişim ve Grafik Tasarım, Tevfik Fikret Uçar, İnkılap Kitapevi, 2014. |
| 2. | Grafik Tasarım Rehberi, İncearık, M. E., İstanbul, 2012. |
| 3. | Reklamda Görsel Tasarım, Özen Okat Özdem, Müge Elden, Say Yayınları, 2014. |
| 4. | İletişim ve Grafik Tasarım, Emre Becer, Dost Kitabevi, 2015. |
| 5. | Ads of the World™, Creative Advertising Archive Site, Internet Adress: www.adsoftheworld.com |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Lecture - Practice | 14 | 2 | 1 | 42 |
| Assignment | 3 | 3 | 3 | 18 |
| Midterm Examination | 1 | 3 | 1 | 4 |
| Final Examination | 1 | 4 | 1 | 5 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 3 | 4 | 3 | 3 | 3 | 5 | 5 | 5 | 3 |
OÇ-2 | 1 | 4 | 4 | 1 | 2 | 5 | 5 | 5 | 2 |
OÇ-3 | 2 | 4 | 4 | 2 | 2 | 5 | 5 | 4 | 2 |
OÇ-4 | 3 | 4 | 2 | 3 | 1 | 5 | 5 | 5 | 3 |
OÇ-5 | 4 | 4 | 3 | 3 | 3 | 4 | 4 | 5 | 3 |