To give basic information on the management of customer relationships. To ensure that the theoretical and practical knowledge at work enough to implement with success customer relationship management process of students. To bring up individuals in Relationship marketing is the process of educating who have competence in data collection.

Customer Relationship Management (CRM) Introduction, Relational Approach to Marketing, Customer Concept and customer requests and needs, Economic Aspects of Customer Relationship Management, Customer Relationship Management Components, Relationship Types and Ways of Creating Customer Relations, Customer Acquisition and Retention, Customer Complaints Management , Pyramid of Customer Information and Customer Analysis, Customer Value Management, Customer Relationship Management Measurement Approaches