Information Package / Course Catalogue
Marketing Communication Techniques
Course Code: PMP201
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 4
Prt.: 0
Credit: 4
Lab: 0
ECTS: 4
Objectives of the Course

The student, according to the company's mission and vision of your business image be able to contribute to the protection and development; According to the company's promotional purposes may contribute to the business and be able to provide information about products and sponsorship environment. According to the entity to be created that can provide data for purposes of advertising and media advertising campaigns and be able to provide feedback on the ads that are being carried out according to the methods of measuring advertising effectiveness. Promotion strategies, sales of components and sales staff according to customers' specifications and vehicle, vehicle and helping sales development activities for customers, target market characteristics, identify potential buyers for direct sales activities according to promotional strategies and sales methods and help in the selection of the necessary tools for direct sales activities It will ensure that possible.

Course Content

to contribute to the protection of your business image and development, to provide information on the environment for business and products, contributing to the sponsorship work, created to provide data to the advertising campaign, to contribute to sales development for salespeople to contribute to sales development for the vehicle, contributing to sales development for customers provide, assist in the selection of the necessary tools for direct selling activities.

Name of Lecturer(s)