Information Package / Course Catalogue
Marketing Communication Techniques
Course Code: PMP201
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 4
Prt.: 0
Credit: 4
Lab: 0
ECTS: 4
Objectives of the Course

The student, according to the company's mission and vision of your business image be able to contribute to the protection and development; According to the company's promotional purposes may contribute to the business and be able to provide information about products and sponsorship environment. According to the entity to be created that can provide data for purposes of advertising and media advertising campaigns and be able to provide feedback on the ads that are being carried out according to the methods of measuring advertising effectiveness. Promotion strategies, sales of components and sales staff according to customers' specifications and vehicle, vehicle and helping sales development activities for customers, target market characteristics, identify potential buyers for direct sales activities according to promotional strategies and sales methods and help in the selection of the necessary tools for direct sales activities It will ensure that possible.

Course Content

to contribute to the protection of your business image and development, to provide information on the environment for business and products, contributing to the sponsorship work, created to provide data to the advertising campaign, to contribute to sales development for salespeople to contribute to sales development for the vehicle, contributing to sales development for customers provide, assist in the selection of the necessary tools for direct selling activities.

Name of Lecturer(s)
Learning Outcomes
1.
2.
3.
4.
5.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
The concept of Marketing and Communications
Week 2 - Theoretical
to contribute to the protection and improvement of the business image
Week 3 - Theoretical
Business environment and to provide information about the product
Week 4 - Theoretical
Sponsorship activities contribute to
Week 5 - Theoretical
provide data to advertising campaigns that will be created
Week 6 - Theoretical
provide data to advertising campaigns that will be created
Week 7 - Theoretical
provide feedback on the ads that are being carried out
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
provide feedback on the ads that are being carried out
Week 10 - Theoretical
to contribute to sales development for sales staff
Week 11 - Theoretical
to contribute to the development activities for car sales
Week 12 - Theoretical
to contribute to sales development for customers
Week 13 - Theoretical
to contribute to sales development for customers
Week 14 - Theoretical
help identify potential buyers for direct sales activities
Week 15 - Theoretical
assist in the selection of the necessary tools for direct sales activities
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140456
Individual Work54020
Midterm Examination112113
Final Examination110111
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
5
5
5
OÇ-2
5
5
5
5
OÇ-3
5
5
5
5
OÇ-4
5
5
5
5
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026