Information Package / Course Catalogue
Marketing Research
Course Code: PMP207
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

The student, the problem clearly be able to determine the put be and marketing research purposes occurs, the problem is the property and to identify a data source and data collection methods for marketing research according to the nature of the research, according to the problems of the property to identify a sample of the marketing research and able to fulfill the sampling process by collecting and analyzing data it is to be reported.

Course Content

data sources for marketing research to identify a method of collecting and analyzing these data is to be reported.

Name of Lecturer(s)