Information Package / Course Catalogue
Marketing Research
Course Code: PMP207
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

The student, the problem clearly be able to determine the put be and marketing research purposes occurs, the problem is the property and to identify a data source and data collection methods for marketing research according to the nature of the research, according to the problems of the property to identify a sample of the marketing research and able to fulfill the sampling process by collecting and analyzing data it is to be reported.

Course Content

data sources for marketing research to identify a method of collecting and analyzing these data is to be reported.

Name of Lecturer(s)
Learning Outcomes
1.
2.
3.
4.
5.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
clearly reveals problems
Week 2 - Theoretical
To determine the marketing research purposes
Week 3 - Theoretical
To identify sources of data for marketing research
Week 4 - Theoretical
To identify sources of data for marketing research
Week 5 - Theoretical
To determine the method of data collection for market research
Week 6 - Theoretical
To determine the method of data collection for market research
Week 7 - Theoretical
To determine the method of data collection for market research
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
To determine the method of data collection for market research
Week 10 - Theoretical
To determine the method of data collection for market research
Week 11 - Theoretical
To determine the sample mass in marketing research and to meet the sampling process
Week 12 - Theoretical
To determine the sample mass in marketing research and to meet the sampling process
Week 13 - Theoretical
to collect and analyze data
Week 14 - Theoretical
to collect and analyze data
Week 15 - Theoretical
Reporting data
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Assignment2204
Individual Work5105
Midterm Examination112113
Final Examination110111
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
5
5
5
OÇ-2
5
5
5
5
OÇ-3
5
5
5
5
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026