Information Package / Course Catalogue
Relational Marketing
Course Code: PMP215
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The student sector and to establish long-term relationships with consumers according to market characteristics, understand the new customer loyalty to retain existing customers and to achieve next is to be able to manage customer relationships more healthy.

Course Content

From Traditional Marketing Relationship Marketing; recognize customers; understand customer behavior patterns; The development of relations with customers; Customer understanding, communication; Relationship Marketing Management; Customer Loyalty; Relationship Marketing and Customer Loyalty Future of Relationship Marketing at Electronic Conduits; Relationship Marketing Applications and Examples

Name of Lecturer(s)