
| Course Code | : PMP215 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The student sector and to establish long-term relationships with consumers according to market characteristics, understand the new customer loyalty to retain existing customers and to achieve next is to be able to manage customer relationships more healthy.
From Traditional Marketing Relationship Marketing; recognize customers; understand customer behavior patterns; The development of relations with customers; Customer understanding, communication; Relationship Marketing Management; Customer Loyalty; Relationship Marketing and Customer Loyalty Future of Relationship Marketing at Electronic Conduits; Relationship Marketing Applications and Examples