Information Package / Course Catalogue
Relational Marketing
Course Code: PMP215
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The student sector and to establish long-term relationships with consumers according to market characteristics, understand the new customer loyalty to retain existing customers and to achieve next is to be able to manage customer relationships more healthy.

Course Content

From Traditional Marketing Relationship Marketing; recognize customers; understand customer behavior patterns; The development of relations with customers; Customer understanding, communication; Relationship Marketing Management; Customer Loyalty; Relationship Marketing and Customer Loyalty Future of Relationship Marketing at Electronic Conduits; Relationship Marketing Applications and Examples

Name of Lecturer(s)
Learning Outcomes
1.
2.
3.
4.
5.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
From Traditional Marketing Relationship Marketing
Week 2 - Theoretical
B2C and B2B markets in relationship marketing
Week 3 - Theoretical
Customers recognize
Week 4 - Theoretical
understand customer behavior patterns
Week 5 - Theoretical
The development of relationships with customers
Week 6 - Theoretical
Customers understand, communicate
Week 7 - Theoretical
Relationship Marketing Management
Week 8 - Theoretical
Midterm
Week 9 - Theoretical
Customer Loyalty
Week 10 - Theoretical
Relationship Marketing and Customer Loyalty in Electronic Conduits
Week 11 - Theoretical
The Future of Relationship Marketing
Week 12 - Theoretical
Relationship Marketing Applications and Examples
Week 13 - Theoretical
Relationship Marketing Applications and Examples
Week 14 - Theoretical
Relationship Marketing Applications and Examples
Week 15 - Theoretical
An overview of what has been learned about the course
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment2204
Individual Work82016
Midterm Examination114115
Final Examination111112
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
5
5
5
OÇ-2
5
5
5
5
OÇ-3
5
5
5
5
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026