The student is able to recognize the consumer by sector and market characteristics; consumer behavior patterns and be able to understand the role of behavior, market, product and be able to determine the factors influencing the purchasing behavior according to customer specifications, consumers can consider the decision of the buying process and provide the consumer to manage the purchasing behavior.

Consumers recognize; Understanding consumer behavior patterns; To understand the role of consumer behavior; To determine the factors affecting the buying behavior; Consumer buying decision process to determine and evaluate; Purchasing evaluate and manage the behavior