Information Package / Course Catalogue
Marketing Principles- II
Course Code: PMP104
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The student, product differentiation to and positioning, can contribute, product to receive sales-building measures by determining the life cycle, market structure, according to the competitive situation and business purposes, may be helping to price the identification and management, the promotion to the target market that can help in the formation of mixed, to identify a marketing channel, it is purposed to contribute to making the design and selection of the most suitable piping.

Course Content

Product concept, product range and product mix, new product concepts and new product development, product life cycle, properties and help determine the price strategy will be implemented to ensure that adaptation Price Price Change strategies proposals are marketing communications process promotion mix decisions efforts Advertise Your Sales Sales increase and promotion determined to contribute to making the design of marketing channels to contribute to the selection of the most appropriate marketing channels through the channel system

Name of Lecturer(s)