Information Package / Course Catalogue
Marketing Principles- II
Course Code: PMP104
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The student, product differentiation to and positioning, can contribute, product to receive sales-building measures by determining the life cycle, market structure, according to the competitive situation and business purposes, may be helping to price the identification and management, the promotion to the target market that can help in the formation of mixed, to identify a marketing channel, it is purposed to contribute to making the design and selection of the most suitable piping.

Course Content

Product concept, product range and product mix, new product concepts and new product development, product life cycle, properties and help determine the price strategy will be implemented to ensure that adaptation Price Price Change strategies proposals are marketing communications process promotion mix decisions efforts Advertise Your Sales Sales increase and promotion determined to contribute to making the design of marketing channels to contribute to the selection of the most appropriate marketing channels through the channel system

Name of Lecturer(s)
Learning Outcomes
1.
2.
3.
4.
5.
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Product concept, product range and product mix
Week 2 - Theoretical
New product concept and new product development
Week 3 - Theoretical
Product life cycle, characteristics and strategies to be implemented
Week 4 - Theoretical
To help determine the price, ensure implementation of the price
Week 5 - Theoretical
advising Price change strategy
Week 6 - Theoretical
advising Price change strategy
Week 7 - Theoretical
Marketing communication process
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Promotion mix decisions
Week 10 - Theoretical
Advertisement
Week 11 - Theoretical
personal Selling
Week 12 - Theoretical
Sales increase and promotion efforts
Week 13 - Theoretical
To determine the marketing channels
Week 14 - Theoretical
To contribute to making the design of marketing channels
Week 15 - Theoretical
To contribute to the selection of the most appropriate channels through system
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Assignment84032
Individual Work73021
Midterm Examination115116
Final Examination113114
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
5
5
5
5
OÇ-2
5
5
5
5
OÇ-3
5
5
5
5
OÇ-4
5
5
5
5
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026