Information Package / Course Catalogue
| Course Code | : PMP106 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
With this course; ad identifying elements, objectives, types, advertising process, to understand the historical development of the advertising in the world and Turkey advertising policies and advertising media and advertising activities will have the ability to participate in an active way.
Advertising birth, active in advertising the development, advertisement purpose of construction, to provide information about the product, to make them realize the product target audience, build brand image, advertising features, advertising functions, the definition of advertising agencies, properties, the ad results and effects
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| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 8 | 4 | 0 | 32 |
| Individual Work | 7 | 3 | 0 | 21 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 13 | 1 | 14 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 5 | 5 | 5 | |||||||||||
OÇ-2 | 5 | 5 | 5 | 5 | |||||||||||
OÇ-3 | 5 | 5 | 5 | 5 | |||||||||||
OÇ-4 | |||||||||||||||
OÇ-5 | |||||||||||||||