Information Package / Course Catalogue
Brand Management
Course Code: PMP114
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The student, according to their business objectives and strategies, able to ensure brand recognition and announced, able to harmonize the brand positioning and sales strategy and implementation of brand strategy, the ability to act can be and accordingly follow, it is to ensure reconfigure the brand by following the brand strategies of competitors.

Course Content

Ensure the recognition of the brand and sales strategies and practices to harmonize with the announcement of brand positioning and brand strategy to follow to align it. Competitors' brands to rebuild following their brand strategy.

Name of Lecturer(s)