Information Package / Course Catalogue
| Course Code | : PMP114 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The student, according to their business objectives and strategies, able to ensure brand recognition and announced, able to harmonize the brand positioning and sales strategy and implementation of brand strategy, the ability to act can be and accordingly follow, it is to ensure reconfigure the brand by following the brand strategies of competitors.
Ensure the recognition of the brand and sales strategies and practices to harmonize with the announcement of brand positioning and brand strategy to follow to align it. Competitors' brands to rebuild following their brand strategy.
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| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 5 | 0 | 2 | 10 |
| Individual Work | 5 | 2 | 0 | 10 |
| Midterm Examination | 1 | 14 | 1 | 15 |
| Final Examination | 1 | 11 | 1 | 12 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 5 | 5 | 5 | 5 | |||||||||||
OÇ-2 | 5 | 5 | 5 | 5 | |||||||||||
OÇ-3 | 5 | 5 | 5 | 5 | |||||||||||
OÇ-4 | 5 | 5 | 5 | 5 | |||||||||||
OÇ-5 | |||||||||||||||