This course allows students to learn the retail sector today. Not predetermined and works for a company that is not integrated with a strategy not keep pace with the changing world and that efforts would be in vain. This course introduces the strategic decision-making approach to planning in changing how retailers today's complex retail environment to do is show you how to go through the adoption process. identifying the target customer, information gathering, selecting store locations, the company managing the retail, trade management, pricing, and customer relationship focuses on the subject.

Retail businesses recognize, know the characteristics, classifying, enterprises store layout, product diversification, customer proximity, customer objections, saying the price and determine the topics given.