Information Package / Course Catalogue
Health Tourism
Course Code: KTO019
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim of this course is to enable students to understand the concept of health tourism, the state of health tourism in the world and Turkey, the types of health tourism, and the management processes.

Course Content

This course begins by addressing the concept of health tourism and its historical development, and provides a detailed analysis of the types and characteristics of health tourism. The course, which examines the health tourism market and current trends within it, focuses on the management processes of health tourism businesses. International regulations, quality management, marketing strategies, and ethical issues are among the important topics of the course. Additionally, topics such as the role of technology in health tourism and the opportunities and challenges of health tourism in Turkey are also covered. The course concludes with case studies and general assessments.

Name of Lecturer(s)
Learning Outcomes
1.He'She can define the concept of health tourism.
2.He/She can explain the historical development of health tourism.
3.He/She will be able to recognize the types of health tourism and their characteristics.
4.He/She will be able to analyze the health tourism market and the trends in this market.
5.He/She will be able to understand the management processes of health tourism businesses.
Recommended or Required Reading
1.Tengilimoğlu, D. (2020). Sağlık Turizmi - Siyasal Kitabevi
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Health Tourism
Week 2 - Theoretical
The Historical Development of Health Tourism
Week 3 - Theoretical
Types and Characteristics of Health Tourism
Week 4 - Theoretical
Health Tourism Market and Trends
Week 5 - Theoretical
Health Tourism Enterprises and Management Processes
Week 6 - Theoretical
Health Tourism and International Regulations
Week 7 - Theoretical
Health Tourism and Quality Management
Week 8 - Intermediate Exam
Midterm Exam
Week 9 - Theoretical
Marketing Strategies in Health Tourism
Week 10 - Theoretical
Ethical and Legal Issues in Health Tourism
Week 11 - Theoretical
The Role of Technology in Health Tourism
Week 12 - Theoretical
Health Tourism in Turkey: Opportunities and Challenges
Week 13 - Theoretical
Case Studies in Health Tourism
Week 14 - Theoretical
Case Studies in Health Tourism
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures1%5
Assignment1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment3103
Midterm Examination1808
Final Examination110111
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
4
3
OÇ-2
2
1
OÇ-3
4
OÇ-4
4
3
OÇ-5
4
2
Adnan Menderes University - Information Package / Course Catalogue
2026